VisitScotland works closely with individual businesses, public agencies and local authorities and other tourism stakeholders to maximise the economic benefits of tourism to Scotland.
Scotland: The Perfect Stage is Scotland’s national events strategy which outlines its mission and vision for attracting and hosting events up to 2025.
The aim of the strategy is to engage, guide and support those involved in all aspects of planning, securing, supporting and delivering events within Scotland’s diverse portfolio, from events of international significance to those which help to support local communities in the country’s most remote locations.
It was produced following an extensive consultation involving the Scottish Government, VisitScotland, the Scottish Tourism Alliance and more than 100 active participants from the public, private and third sectors.
VisitScotland plays a key role in the implementation of the national events strategy through its Events Directorate by generating, bidding for, attracting and sustaining sporting and cultural events, which drive tourism and create international profile for Scotland.
VisitScotland also works hard to drive business events such as corporate meetings, incentive groups, conventions and exhibitions into Scotland from around the world.
Importantly, it works to develop capacity, knowledge and partnerships to strengthen the Scottish events industry.