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Scotland: The Perfect Stage

Scotland’s national events strategy which outlines its mission and vision for attracting and hosting events up to 2025.

The aim of the strategy is to engage, guide and support those involved in all aspects of planning, securing, supporting and delivering events within Scotland’s diverse portfolio, from events of international significance to those which help to support local communities in the country’s most remote locations.

It was produced following an extensive consultation involving the Scottish Government, VisitScotland, the Scottish Tourism Alliance and more than 100 active participants from the public, private and third sectors.

VisitScotland plays a key role in the implementation of the national events strategy through its Events Directorate by generating, bidding for, attracting and sustaining sporting and cultural events, which drive tourism and create international profile for Scotland.

VisitScotland also works hard to drive business events such as corporate meetings, incentive groups, conventions and exhibitions into Scotland from around the world.

Importantly, it works to develop capacity, knowledge and partnerships to strengthen the Scottish events industry.

Scotland, The Home of Golf

With a legacy spanning six centuries, there is no finer place to play a round of golf than the country that gave the game to the world. You’ll be spoiled for choice on your golf break in Scotland with more than 550 fantastic courses to play, including links courses, parkland courses, heathland courses and everything else in between.

A golf trip to Scotland is also the perfect opportunity to see some of the world’s most prestigious tournaments being played out. Scotland regularly hosts The Open Championship and the AIG Women’s British Open, among many, many others.

Explore the home of golf

The first record of golf in Scotland dates from the 15th century (back then it was known as ‘gowf’). In 1764 the Links at St Andrews (now known as the Old Course) was reduced from 22 holes to 18, creating the standard course format we still use today, and in 1860 the first Open Championship was held at Prestwick – an illustrious history indeed! Find out more about the history of golf at the British Golf Museum in St Andrews.

Walk in the footsteps of the world’s greatest golfers

Rory McIlroy, Tiger Woods and Jack Nicklaus – amongst scores of other top golfers – have all played here and many of Scotland’s most prestigious courses were designed by golfing legends. ‘Old’ Tom Morris designed the Old and New Courses at St Andrews while James Braid is responsible for more than 250 British courses, including the world-famous King’s and Queen’s Courses at Gleneagles.


The Gleneagles Hotel’s Grand Opening Gala was on 7 June 1924 but its history commenced 14 years prior to that momentous day. In 1910 Donald Matheson, General Manager of the Caledonian Railway Company, was on holiday in Strathearn.

His railway line ran through the valley and, as it was the era of ‘Grand Hotels’ he was so impressed by the surrounding countryside in Scotland that he conjured up the vision of a large country house hotel, built in the style of a palace which would provide leisure in the form of golf to the travelling public.

Set beneath the Ochil Hills, in the heart of Perthshire, it has been the must-go destination for travellers for nearly a century. Beginning its life in the glamorous age of travel when guests arrived in great style at Gleneagles’ very own train station, the 850-acre estate epitomises the natural beauty for which Scotland is famed.

Since opening its doors in June 1924, Gleneagles has been one of the world’s most iconic hotels and sporting estates. A golfer’s paradise, its hallowed fairways have been graced by the good, the great and legends of the game.